TWA
WAyfinder
There's a lot of planning that goes into traveling. And people increasingly turn to devices for help. As more research happens in the traveler's customer journey, there are more micro-moments when people turn to a device with intent to answer an immediate need.
In these moments, the stakes are high for travel brands as preferences are shaped and decisions are made.
TWA considers that micro-moment the travellers experience by being there & being useful so why not create a WAyfinder ...
Experiencing WA your way.
They've mapped out the customer's path, by using cookies through the questionnaire so they can provide a better experience.
For this project, responsive design is a necessity not an option as mobile phones and tablets are responsible for 56.74% of global internet usage.
