Rebel Girls || Moon Landing - The Story Of Margaret Hamilton
"Nucco Brain brought our vision together in such a short amount of time. Our team gave
them our big idea and they ran with it, providing us truly high quality content. We were
able to sit back and enjoy the process of our vision come to life."
Giulia Flamini, Art Director, Rebel Girls/Timbuktu Labs
them our big idea and they ran with it, providing us truly high quality content. We were
able to sit back and enjoy the process of our vision come to life."
Giulia Flamini, Art Director, Rebel Girls/Timbuktu Labs
As a visual storytelling agency, we often get to help organisations tell good stories - and
sometimes we get to help tell important ones. This project ticked both boxes.
sometimes we get to help tell important ones. This project ticked both boxes.
Background
Celebrating the 50th anniversary of the successful Apollo 11 mission to the moon, Rebel
Girls approached us with an offer we couldn’t refuse - to tell the story of women’s
involvement in the space programme.
It was more than a good story - it was an opportunity to beat the drum for some of the
incredible women who have made important contributions in science exploration.
Girls approached us with an offer we couldn’t refuse - to tell the story of women’s
involvement in the space programme.
It was more than a good story - it was an opportunity to beat the drum for some of the
incredible women who have made important contributions in science exploration.
Our Work
Adapting the script from one of Rebel Girls’ gripping podcasts, we developed a slick, two
and a half minute animation on the story of Margaret Hamilton. An integral part of the
Apollo 11 mission, Margaret wrote a lot of the code used for the onboard computers
responsible for guiding the astronauts to the moon and back safely.
and a half minute animation on the story of Margaret Hamilton. An integral part of the
Apollo 11 mission, Margaret wrote a lot of the code used for the onboard computers
responsible for guiding the astronauts to the moon and back safely.
In fact, there’s a well-known photograph of Margaret beside a printout of the code she
wrote - and it’s taller than she is.
wrote - and it’s taller than she is.
Developing The Look and Feel
Working within the style guidelines proposed by the client, we developed a range of
concepts and moodboards for the client to mix and match from, allowing them to combine
approaches for a distinct aesthetic based on their brand colours.
concepts and moodboards for the client to mix and match from, allowing them to combine
approaches for a distinct aesthetic based on their brand colours.
Using Frame-By-Frame Animation
From a creative point of view, this was a fantastic opportunity to work in frame-by-frame
animation. Particularly suited to character-based subjects, frame-by-frame animation is a
rich style in which each frame is hand-drawn, allowing for more inventive movements and
realistic expressions.
This style of animation allowed our animators to flex creatively, working together using the
vector-based software CC Animate (based on Flash) for a slick final effect.
animation. Particularly suited to character-based subjects, frame-by-frame animation is a
rich style in which each frame is hand-drawn, allowing for more inventive movements and
realistic expressions.
This style of animation allowed our animators to flex creatively, working together using the
vector-based software CC Animate (based on Flash) for a slick final effect.
With the human subject, it was the ideal style to bring Margaret’s character to life.
The Results
The result was an animation that didn’t just communicate an important story - but was
visually stunning as well - leading to over 50,000 views on Instagram!
visually stunning as well - leading to over 50,000 views on Instagram!
Credits:
Creative Diretor: Stefano Marrone
Art Director - Mathilda Holmkvist
Copywriter - Andy Thomas
Producer - Arianne Edwards
Designers - Steph Ramplin, Jo Dertili, Nathalie Brough-Aparicio
Lead Animator - Rob Scott
Animators - El Bailey, Johnny Leal
Music - We Are Listeners
Music - We Are Listeners
