Transfers are not stickers


  • Transfers are not stickers.
    History of the Instant Lettering:
    from Revolution to Revival.

    Starting from Letraset's history, this research originates from the curiosity to discover a fundamental tool for graphic design history, focusing on the different ways of working after the advent of the “rub-down” system invention by Letraset.


  • A project by
    Giorgia Florenzano & Alessandro Latela
    Supervised by Silvia Sfligiotti

    Culture of graphic and design course
    MA in Communication and Design for Publishing
    ISIA Urbino 2017/2018