Everyone wants their website to rank higher in search results. Now, Google follows some ethics to judge which site is worth appearing on the top. Though there are a lot of fast techniques to rank your website higher in a short time, the results that last longer need quite a lot of time and efforts. Not only hard work, but skills play an essential role in ranking your website on Google.

A good ranking can definitely help you increase leads, conversion rate and sales. So, if you are looking for some quick tips to improve your website ranking, the below tips belong to you.

Learn SEO
Learn simple SEO tips so that you can perform better than your competitors. You can't afford to hire an SEO specialist unless you are already well established. Make sure your website structure is good so that your optimisation campaigns bring better results. If your website isn't easy to access and navigate, even Google feels the pain, and then your ranking suffers both directly and indirectly.

The hundreds of signals used by Google to rank websites can track the issues with your website in no time. It's better if you know them first and give a repair to what's aching.

Say no to duplicate content

Duplicity is something that increases the chances of your site getting penalised, and that's why you must ensure the content on your website is unique and plagiarism free. Come up with unique ideas so that even users love to come back. Sometimes, multiple versions of the same page are created, and that also creates issues. You need to keep checking your website to ensure originality.

Optimize for your users

You must not optimize for leads because then you will get thousands of leads but no customers. Optimizing for customers means, making your website flexible for users.

Firstly, understand from where your users are coming. If you have more users from mobile, the site must be mobile friendly.

Moreover, try to give sufficient information before asking for email ids. Understand whether they are really interested in your services or you are just increasing another false lead to your bucket.

Mind your website speed

How frequently your website loads plays a crucial role in enhancing your site rank. Use browser caching so that whenever the user opens another page, it loads only new information. It helps in improving speed.

Also, use image compression if it seems like images are taking a long time to load.

Tip: test your website as a user and make improvements.

Take links seriously

Keep fixing the broken links on your website.

Keep checking for spammy links and get rid of them.Turn on-site mentions so that you can request to turn the mention into a link. On-page optimization pays a lot

Provide complete information about your website pages. Use creative titles and brief descriptions to explain yourself. This way, google will be able to understand you better.

Don't forget to create clickable meta descriptions.