ICI Paint
Quality Is Always In Fashion
ICI Paint is known for their fine quality. The series of poster is to communinate quality through fashion.
When
High Quality = High Edge
High Edge = High Fashion
Therefore,
High Quality = High Fashion
High Quality = High Fashion
The continuity flow of paint
As visual identifier and shaping the story
Snobbish Facial Expression
With ICI, it is okay to be proud
The Hood, The Mask, The Cape
Series named in consistency with fashion
The Hood
The Mask
The Cape
Image Source Credit
Photography by Tracy Bayne "Hair Wars" — America's Next Top Model
Jaeda Young (The Mask), Caridee English (The Hood), Amanda Babin (The Cape)
