NatGeoWild. Global Rebrand 2018

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NatGeoWild

GLOBAL REBRAND 2018

The underlying premise was to keep the current tone of voice for NatGeoWild, in a fresh and modern redesign bringing it closer to NatGeo channel as a core branding.
We reinterpret the main elements in a unique and functional way for the Wild spirit. Enjoy it!

NATGEOWILD IS ____

Textured / Stimulating / Colorful / Immersive / Closer / Natural / Visceral

FROM NATGEOCORE TO WILD PERSONALITY ____

Yellow icon / Index line / Scrolling behavior / Dynamic movements / Z Depth

GENERAL LAYOUT ____

Window / Macro texture /

Aerial view / Animal skin / Naturalness fractal geometry

COLOR PALETTE ____

Natural colors blends through the texture of nature as a single continuity.
The movement of the gradient works like the light or the shadow in the natural environment.

ANIMATION BEHAVIORS ____

Choreographic animations / Rhythms of nature: dynamic / reactive.

ANIMATION BEHAVIORS ____

Animal interaction gives

a friendly spirit to the brand.

C R E D I T S ____________

Client: National Geographic Channel
VP Creative: Mariano Barreiro
EVP Global Brand Strategy: Emanuele Madeddu

Work done in Flopicco Design Studio
Creative Director: Florencia Picco

Art director: Romina Giarrizzo

PROJECT NATGEOWILD
CREATIVE TEAM
Art director and Brand design lead: Romina Giarrizzo
Design: Elia Iandolo, Romina Giarrizzo
Lead animation: Marco Salemi

GRAPHIC PRODUCTION
Project manager: Fernando Vallejos
Animation optimization: Pablo Camino, Martin Polech
Off Air: Alejandro Guatelli

↴
YEAR 2018
Silver Award for General Brand Design Package at Promax Europe.

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All images are copyright of their respective owners and

are not intended for commercial use.*

THANKS FOR WATCHING!