Colgate Active Salt Redesign - A design that would allow the strengthening of the brand as well as allow for expansion of the 'Active Salt' equity
Headers Design - The client required a clear portfolio for their headers that cued expertise, modernity and premiumness as well as have enhanced ‘shopability’ for their toothbrushes to compete with the oral b toothbrush header designs.
A clear hierarchy was created for the brand and sub-brand, and an ability to differentiate their portfolios between value and premium toothbrushes
Headers Design - The client required a clear portfolio for their headers that cued expertise, modernity and premiumness as well as have enhanced ‘shopability’ for their toothbrushes to compete with the oral b toothbrush header designs.
A clear hierarchy was created for the brand and sub-brand, and an ability to differentiate their portfolios between value and premium toothbrushes
A clear hierarchy was created for the brand and sub-brand, and an ability to differentiate their portfolios between value and premium toothbrushes
Sensitive Toothbrush Pack Design - The overall brief required the packaging to bring forth a premium appeal in line with its pricing and to better imbibe and reflect the sensitive and ultra soft quality of the brush.
The design solution approved used a minimalistic approach cleaning up the clutter on the facia to give way to bold design cues that brought attention to the product in itself.
