Campaign Title: SEEING IS BELIEVING
Ability to connect with the Pakistani people on an emotional level to eliminate the negativity around USAID and USG and in the process providing awareness of the various USAID funded projects.
THE CHALLENGE
USAID funds various projects in Pakistan and all over the world as well. The main challenge was to make the Pakistani’s aware of USAID’s
association with Pakistan since it’s inception. Another challenge was to show the impact of USAID’s partnership with Pakistan as it benefits the masses of Pakistan.
THE SOLUTION
The solution was a 3 year long strategy which is ongoing and in its last phase currently. The approach was to involve the audience via a step by step approach to tackle issue from awareness to believability.
From having actual beneficiaries and project location to campaigning about each project form 1947 to date USAID campaigns have set out to not only raise the awareness, but to counter any negativity that surrounds USAID and USG..
