This project was about creating a name and a logotype for a wooden framed bicycle. 

For the naming process I used keywords such as: 

- Nature

- Woods

- Bicycle

- Cycling

- Recycling

 

I've found that an association with the recycling was very pertinent: to give wood another use. I also noticed that we could play with the words cycling and recycling since we were talking about wooden bicycles.

For the logo I've played with calligraphy, something that was handmade in order to keep the connection with the product, which is handmade too.

Joana Alves © 2013