Develop an official identity of the region, which government can use for the interaction on the administrative and federal levels.
Branding of the Krasnodar region includes a large range of works: from the definition of the main functions of the brand to the development of two lines of visual concept that create one unique design system. Valuing the importance of the cultural and historical background of the region, we have not denied the traditional symbols, but have modernized them with the help of online art and other techniques.
The peculiarity of the created identity is its universality. Logo of the region and emblem of the departments are used in official brand communication. A pattern-designer and other brand elements, that were developed additionally, are used for communication with a mass audience (residents, tourists, investors). In addition, clear rules for layout of documentation and promotional materials, options for useful Souvenirs, a unique font were formed.
It is important to maintain a balance between discreet solutions and colorful component: each time the choice depends on the purpose of communication and the part of the audience with which it is built. All the nuances are described in the Krasnodar region brand book.
In General, the brand represents diversity, which is the strength of our region. Importantly, we did not simplify the Krasnodar region to the stereotypical "sunflowers and Cossacks" or breadbasket of Russia.
