Task: Brand Identity
Category: Food & Beverage
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Fuku Eatery & Desserts is a Japanese cafe restaurant located in the central business district of George Town, Penang.
Maneki Neko (the Japanese lucky cat that is believed to attract good luck and fortune for its owners) plays an important role as the key visual element for the logo and brand identity. By infusing Japanese indigo color and the simplified version of The Great Wave off Kanagawa, we have created a brand identity that convey Japanese foods and culture in a sophisticated and distinctive way.
Art direction: TE PERSPECTIVE
Design: TE
Photography: TW Freeman
Motion graphic: Jwohan Lim
Poker cards illustration: Yi Hong Heng
Operation and brand consultation: Foci Collective
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