MODERN MONKEY
Monkey Bikes is a store that specializes in fixing all kind of bicycles. The client wanted to redesign their logotype because it didn't felt out of date, and also it had many legibility issues. The target audience were people who used their bicycles regularly, specially those who use it everyday, either for exercising or as means of transportation.
The solution was to create a visual brand that kept the most characteristic attributes of the previous logo, but giving the new proposal a modern and simplified aesthetic. The quirky smile of the old monkey was also kept as this was a detail that added a lot of personality and amiability to the new logo.
