The Muslim Association of Britain (MAB) is a UK organisation founded in 1997; they are dedicated to serving society by promoting the accepted understanding of Islam with its spiritual teachings, ideals, civil concepts and moral values, all directed towards serving humanity. 

They required a major update to their Brand Identity which would better represent them as a vibrant, dynamic and versatile organisation working within the local community. 

The Logo was adapted and developed to allow a multitude of colours and palettes to be reflected within the Brand Identity. This also allowed the new brand to work across a multitude of platforms and mediums, adapting to suit it’s surroundings and the needs of the organisation. I also developed a comprehensive brand guide document that helped MAB understand their brands tone and positioning, as well as how to best apply their brand across every touchpoint, creating a clear and visually appealing brand architecture.

With the beautiful new brand identity in place, I created stationery, email footers, social media and marketing material templates for them to adopt to ensure consistency.