Design & Animation:
Studio Infografika

Sound design - Denis Samoylenko
musicicecubes@gmail.com

ID Finance is a fast-growing data science, credit scoring and digital finance company that is pioneering fintech innovation in emerging markets.

Studio Infografika was offered to make a presentation about the company called ID Finance. There was a lot of information including numbers: how many clients, workers, cities and so on. We had to make a video in a short time and without trivial approach because the company represents itself as innovative, progressive and creative. They even let us «fool around» in this project.

The idea was to create mini-plots connected by one stylistic decision for each significant number and show them in one location. Rubick’s cube came to our minds very quickly, because no matter how you twist it, it’s always a cube, but with each turn it’s different. Then it was decided to split it and imagine every little cube as a stage for its unique performance. Here landmarks from around the world arise, clients fly through portals, fraudsters get caught by artificial intelligence and even a flying unicorn as an unspoken symbol of the company appears to lead the way.