SODIC is one of the leading real estate development companies in Egypt, creating communities where people can realize their full potential and live productive lives
SODIC East introduces a full-fledged, evolved, world-class destination on the East, located between two of Cairo’s main throughways, The Cairo Suez and Cairo Ismailia roads, directly adjacent to Al Sherouk City, and in close proximity to the new administrative Capital. Our aim is to create a modern environment with a focus on human beings, their lifestyles and their development. SODIC East amenities include a diverse range of activities and services like (Edutainment, Sports, Camping, and wellness) that cater to your overall experience within your neighbourhood.
The idea behind this campaign is to deal with every single billboard as an individual art piece with its standalone creative idea and to make a different character and unique art style to every one of them to reflect the uniqueness of SODIC East and to relate to the differences of people that make them unique...to touch and respect everyone as unique as they are...to make them escape the noise...escape the routine...escape from the city, to the creative city!
"Outdoors"
"Close-ups"
"Thanks!"
