Samsung asked us to make an advertisement panel for Galaxy Note II for particular spot, KLCC (Kuala Lumpur City Center). The panel has 3 parts with differents size and has lightboxes on it.
The initial idea is to make the panel to promote the features that are available on the device itself. We chose to highlight on its 'Easy Clip' feature which allows people to cut out images on the device, paste and combine it into something. Along with its tagline "Be Creative", we want to make the ad speaks creativity by itself.
In designing the panel, we try to play around with the feature of the product and the environment of where the ad is located. KLCC is well-known as a spot famous for its tourist attractions since it's the most crowded tourist centre located in the busy district of Kuala Lumpur.
We combine few attractions such as Aquaria & Petronas Philaharmonic, Petrosains Science Centre & Suria KLCC Shopping Centre, and KLCC Park for the ad panels. The designs are made in cut&paste style combined with simple illustration to promote the usability of the products to spark creativity. Each visual on the screen in each lightbox is specifically positioned and designed to relate with the panel design.
