Harp Media Overview
Harp Media is a film production company based in the Irish Midlands, co-founded by Robert Higgins and Patrick McGivney. They specialise in both short and feature-length films, music videos, and creative corporate videos for clients and artists all over Ireland.
The Need
Harp Media needed an online presence that would help them share their portfolio of work and connect with those in Ireland looking for film production services. They first required a branding design that could be used both on their website and offline. They then needed a website that would be unique, highly responsive, and be able to showcase their work.
The client was looking for a minimalistic design that would allow their movies and videos to be the star of the show, yet that still incorporated their creativity and brand personality.
The Solution
As with most of our projects, the Colouring Department team started with market research. We looked at Harp Media’s competitors and ideal clients and, based on our findings, created a series of mood boards and style guides for the client to review.
We worked alongside the client to come up with brand guidelines that adequately reflected their creative spirit, vibrant personality and professional approach. We used some of their existing high-quality imagery to give their audience a better sense of who they are, and helped them come up with web content that would appeal to their equally creative target market.
Based on these brand guidelines, we designed and developed a responsive website for the client, including connecting it to a CMS so the Harp Media team could easily edit their web content.
Result
With Colouring Department’s help, Harp Media was able to establish a stunning online presence that adequately showcases their creativity and unique brand personality.
