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El Atari®
/Branding /Digital
El Atari's a cafe for gamers and also a video game store. El Atari is located in Alexandria in a popular neighbourhood where the word "Atari" was launched on any video game player old time ago and became a popular word among the people of this area, and here came the name inspired.
The Challenge upon the client request it was to make a logo in Arabic, but if you look at it for a moment it looks like it is in English or in a healthier sense, it looks like it is not an authentic Arab and it is different from the conventional Arab form in the logos.
The Colors were selected, inspired of arcade video games and pop art, which reflects the nostalgia who wants to be featured in the logo.
Client: El Atari
Place: Alexandria, Egypt
Year: 2018
