C2 Cool & Clean
C2 Wander Socialzine Siargao Island Issue 02 (2019)
In order to give Millennials and Gen-Zers naturally refreshing moments and experiences, C2 Cool & Clean, the country's leading RTD tea brand, collaborated with us to create C2 Wander, the first travel socialzine for an RTD tea brand in the Philippines. Using stunning imagery during our travels, we were able to create thumb-stopping content to help inspire and enable Millennials and Gen-Zers to travel and refresh with C2 Cool & Clean.
Awards:
Bronze ICE for Digital - MSAP ICE Awards 2019
Bronze ICE for Branded Content - MSAP ICE Awards 2019
Client: Universal Robina Corporation
Brand: C2 Cool & Clean
Advertising Agency: Havas
Chief Creative Officer: Tonypet Sarmiento
Associate Creative Director: JM Villaflor
Copywriter: Andrea Hechanova
Art Director: JM Villaflor
Head of Socialyse: Peter Juan
Social Media Manager: Oskar Padilla
Senior Account Director: Dennis Suico
Senior Account Director: Zelina Baluyan
Account Manager: Erica Defensor - Agustin
Travel Agency / Production House:
Travel Factor
