ORGANIC NUTRITION
Kawsay is a brand of organic food supplements that aims to improve the health of adults and children in Ecuador. They produce and sell nutritional powders, made from moringa and maca, a duo of plants that can provide vitamins, nutrients and minerals necessary for the well-being of the whole family.
Kawsay means "to live" in kiwcha, the main indigenous language used in the Andean region of Ecuador. In accordance to this concept, three main brand pillars were created: the always use ingredients that have a good quality, to use only ingredients that come from organic sources, and the fair-trade attitude towards farmers and suppliers. The creation of the visual identity was built to communicate these core values.
I was asked to design the visual identity for the brand as well as the packaging for the nutrition powders.
