Bicittà is the only app for bike users that provides company and support during their trips via a voice-command interface and a live feed of information.

Bicittà offers recommended routes tailored to the needs and possibilities of users regarding planning, riding and control of the experience. Through voice-recognition commands and a database of location and spaces in the city, the app suggests the smartest route to arrive to the user's destination, live information to keep them updated without having to stop and stats tracking to visualize the user's progress across time.

Unlike its competitors, who provide more general information focused on other transportation alternatives (Google Maps, CityMapper) or have issues regarding visual communication or interaction (MapMyRide, BikeHub), Bicittà's interface is purposefully clean and minimalistic based on information suited to the limitations and potential that a bicycle can offer, where user's intuition is the central tool for the app and where there can be a more effective experience, reducing the blank times on the street where users have to stop and check their routes before going on.

Class — Complex Artifacts & Systems Lab. Politecnico di Milano · Category — Branding · Strategic Design · UX/UI · Year — 2017 · Role — Animator · Illustrator · UX Designer · Visual Designer