EDP has brought its energy to thousands of people for more than 20 years in sports events and for more than a decade in music events. This has been a contagious energy, which has challenged itself over the years and which, above all, has stimulated those living in Portugal to lead a healthier life, to overcome limits, to dance, to live, to make it happen... to "go."
However, the time has also come to make this invitation even clearer. An invitation that the brand marks with the mobilizer communication claim "Let's Go."
"Get out of the house, be genuine, be freer, take advantage of everything" - these are just some of the positive appeals that EDP makes in the manifesto that materializes this new brand positioning. A synonym of experiencing, of risking, of seeing opportunities and much more. "Let's Go" is a way of being that the brand wants to take on and deliver to the community, through all the experiences it provides and will provide in the upcoming months. It represents a more relaxed way of communicating, more intimate and fun. That is why all the elements that make up the new graphic line represent a diversity of colors and shapes, betting on emotive, well-arranged and authentic images.
For the first time, EDP has introduced its new positioning in music and sport with a teaser campaign, without any association with the brand. In a multi-media campaign, the new communication claim began to appear discreetly in cinema, television, press, digital platforms and through influencers, without anyone knowing that the EDP brand was behind it. The revelation phase, with this campaign being associated with the EDP brand, starts now, in the same media, thus beginning a year of many surprises, reinforcing this open invitation to all - "Let's Go."
Licensed Artwork from FORMATIONS Project
Posters
Agency: ACNE London
Client: EDP Portugal
Senior Producer: David Wieder
Art Director: Ahmed Nabil
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