Brand Campaign
Since the company was first established in 2002, there has been worldwide demand for Crocs style of foot ware. Trying to keep up with demand, forced the company to sell its products in sectors of the market where it should not have.
Because of this, the market perception of the brand and its product has been distorted to the point where you either love them or hate them, no matter whom endorses the product. Since then, the company has been desperately trying to rejuvenate the brand.
Crocs are funny, quirky and carry a lot of personality with them. Trying to fight or resist their brand’s heritage is not a good idea, because we don’t want it to be something it is not.
Instead, we recommend Croc’s leans into the discomfort and embrace the haters by owing the brands perception of “either you love it or you hate it”.
