UNICUM Stand Concept

UNICUM exhibition stand CONCEPT 
Unicum is the most popular liqueur in Hungary produced by the Budapest based drinks company Zwack. Unicum is created according to a top secret recipe. A blend of over 40 different herbs and spices are combined, before being aged in oak casks for over six months to form the now iconic liqueur, drunk across the country as a digestif and apéritif.

We created two demonstrative, conceptual proposal based on the visual identity of the Unicum brand and the heritage of the more than 200 years old company.
Design concept 01
This concept was inspired by the iconic sphere shaped bottle of Unicum. The materials and forms of the company's old factory were used in the interior and gave place for the huge circular screen. 
variations of textures:



Design Concept 2
The main inspiration of this concept was the pattern of the factory's pavements and the wide range of herbs used in Unicum. The central element of the stand is a kinetic installation above the monumental bar counter. 
place your drink and discover the ingredients of the Unicum cocktal
project info: 
name: UNICUM stand
event: Bar Convent Berlin 2018
design company: WYN.DESIGN (former MOBILSOFA studio)

creative direction: Bálint Füleki
design concept: Tamás Boldizsár, Orsolya Horváth
design team: Tamás Boldizsár, Zoltán Fehér, Gergő Gelei, Orsolya Horváth, Máté Mohari, Hella Sarnyai
graphic & animation: István Szécsényi
UNICUM Stand Concept
Published:

UNICUM Stand Concept

We created two demonstrative, conceptual stand proposal based on the visual identity of the Unicum brand and the heritage of the more than 200 ye Read More

Published: