Spreads now feature a product-material image band along the bottom which helps anchor images and divide content types.
A flexible grid was developed which provides for a constant horizon for position page headlines while allowing for rational positioning of various types of content.
Content either breaks down into the image band or pops out of it, depending on the type of information being conveyed and its relationship to other content on the spread.
The multi-product division flagship requires special attention to content isolation and dominant imagery.
The grid and content positioning guidelines make complicated spreads relatively simple to navigate.
The previous version of the Protective Packaging Solutions division flagship brochure, in use for many years, and typical of the division's collateral pieces.
