MJ Chico's profileMark Ian Tuzon's profile

Forbes | Ads Animation & Creative Direction


Forbes Project Proposal // Creative Direction

OUR APPROACH
Typically, our clients provide us with the raw script that we transfer to a spreadsheet. We add notes, direction, and storyboard. We then proceed to create estimates. We create a storyboard, which is a visual representation of how the video will be presented, with notes. The Quality Control Specialist (QCS) and Art Director (AD) review the hand-drawn storyboard and send it to the client for approval. When approved, we start creating animatics (a digital hand-drawn storyboard) according to the QCS and AD input, and the client’s approval.

Now, we start the animation. When the artist finishes, the animation goes through the QCS, AD, and Project Manager review. The artist revises the animation based on the reviews. When completed, we send the animation to the client for approval. If the client requests a revision, the artist revises the animation based on the client's request.


ANIMATION


Thank you for watching!

Forbes | Ads Animation & Creative Direction
Published: