The project brief was to design the branding and B2C communications for a radio station. 88.9 The Punchline will provide the Vancouver lower mainland with programming that makes them laugh and lighten up through unexpected, entertaining, everyday comedy. Comedy and laughter are powerful and uplifting things; they help make days brighter, moods lighter, and life more interesting. 88.9 The Punchline delivers comedic programs and segments based on everyday life, recent events, and other things going on in the listeners’ lives. Their purpose is to make Vancouverites laugh, and make the everyday funny and interesting.
· To connect to the target audience in a light, inclusive, and unexpected way
· To become recognized as the go-to comedy station in Vancouver
· To communicate in a way that reflects the station
· To generate advertising
Three main qualities that I always kept in mind while creating material for this radio station was light, shared, and unexpected. Light to lighten up the listeners’ with laughter; shared because comedy and radio bring people within a physical proximity closer in an intangible way; and unexpected because of the nature of comedy. Throughout the branding, website, merchandise, and advertising, 88.9 The Punchline keeps it’s tonality light, inclusive, and unexpected.