A branding project for Aoife Fealy, the recent IBYE young entrepreneur of the year 2019 for her subscription Art Box, sent to subscribers on a monthly basis containing various art supplies to explore different tools and mediums. 

A pattern was created using brush strokes and a four-colour palette, applied to all of the tangible elements including the box itself, stationary and business cards. The brush stroke allowed for versatility across all of the elements and the colours can easily be changed for a potential subscription box for children in the future. Motion graphics were also established by adding an organic brush stroke effect to the pattern.