Selfism
is a semester project for Visual communication Master program in Kunstuniversität Linz and a part of "Do you need me? Form follows society" exhibition. The semester topic was called "Design for society" and with this project I designed a tool to fight unwanted guilt feelings – a new religion.
White square
is a symbol of this religion, which always occurs in the visual identity of the religion's brand which represents deep metaphor: if you look into a mirror, made by a human, you will see the creator and a real god – personality, the only source you have to listen to.
Why guilt
1. We feel guilty for 5 hours per week. It's 43 minutes every day;
2. Guilt makes us self-punish ourselves;
3. It stops us from enjoying life.
Religion as a business
One of the problems of current religions is that they are businesses, which are trying to hide that they are, wearing a mask of mercy and sympathy and asking for money for some abstract god.
My big idea was to create a religion as an open and transparent business with obvious goal –
education and mentoring, which uses merchandise as one of the sources of income.
education and mentoring, which uses merchandise as one of the sources of income.
