The main idea is the comprehensive development of the city, but it is abstract and metaphorical. Different spheres of activity represented by separate images are smoothly connected to demonstrate the inextricable link between science, learning, creativity and other industries.
We’ve made dozens of still shots to find the perfect color palette. It is calm and unified matching the voiceover and conveying the belief in a better future.
It is a huge mix of 3D, motion, and frame-by-frame animation due to the complexity of the concept. When Dubai sets the high bar in the overall race for excellence you want to be on top.