LIVING FOODS CO
Organic foods market
Living Foods Co is a food oriented startup based in West Africa, Ghana, with a vision of farming local produce organically for the local communities and markets. With access to vast lands and graduate students looking to make an entry into the agricultural sector, the project has never been more feasible. Accessing freshly harvested crops on demand has always been a struggle for most markets due to the unpredictable nature of sales and purchasing. However, with the farms being local, the startup has been able to track the usual food consumed by locals hence tailoring these foods to their needs.
The brand is divided into three main categories; Bakery, Veggies and Foods. These factions enable the startup to allocate specialists in each field to ensure the foods are properly distributed. Having a main logo the rest of the factions could rely on was key to the branding process. The "living" word mark needed to be legible and distinct from the other attachments. This required a specific typeface and symbol integration to make it unique regardless of the attachment included. The "weight" of the typefaces made it easier to focus on the "living" word mark first and then the secondary attachment.
