Yuko Takagi's profile

Orangina/2012-19

Yuko Takagi
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branding packagedesign graphicdesign Adaptation beverage design ILLUSTRATION japan soda oraingina
2018-2019 
5 different labels on 5 different embossed bottles creating 25 unique variations of the products. Since 2018, we have been going back to basics, we brought back the old Orangina motifs to keep the brand spirit and transformed it to make it more contemporary. 
branding packagedesign graphicdesign Adaptation beverage design ILLUSTRATION japan soda oraingina
5 different embossed bottles based on Orangina motifs.
branding packagedesign graphicdesign Adaptation beverage design ILLUSTRATION japan soda oraingina
5 design barcodes based on Orangina's history
1. Orangina truck
branding packagedesign graphicdesign Adaptation beverage design ILLUSTRATION japan soda oraingina
branding packagedesign graphicdesign Adaptation beverage design ILLUSTRATION japan soda oraingina
branding packagedesign graphicdesign Adaptation beverage design ILLUSTRATION japan soda oraingina
The first Orangina advertisement was created by Bernard Villemot - a poster showing sunshade made from an orange peel
branding packagedesign graphicdesign Adaptation beverage design ILLUSTRATION japan soda oraingina
branding packagedesign graphicdesign Adaptation beverage design ILLUSTRATION japan soda oraingina
branding packagedesign graphicdesign Adaptation beverage design ILLUSTRATION japan soda oraingina
3. Original by nature
branding packagedesign graphicdesign Adaptation beverage design ILLUSTRATION japan soda oraingina
branding packagedesign graphicdesign Adaptation beverage design ILLUSTRATION japan soda oraingina
branding packagedesign graphicdesign Adaptation beverage design ILLUSTRATION japan soda oraingina
4. Born in France
branding packagedesign graphicdesign Adaptation beverage design ILLUSTRATION japan soda oraingina
branding packagedesign graphicdesign Adaptation beverage design ILLUSTRATION japan soda oraingina
branding packagedesign graphicdesign Adaptation beverage design ILLUSTRATION japan soda oraingina
5. Iconic bottle since 1935
branding packagedesign graphicdesign Adaptation beverage design ILLUSTRATION japan soda oraingina
branding packagedesign graphicdesign Adaptation beverage design ILLUSTRATION japan soda oraingina
First Orangina bottle
branding packagedesign graphicdesign Adaptation beverage design ILLUSTRATION japan soda oraingina
branding packagedesign graphicdesign Adaptation beverage design ILLUSTRATION japan soda oraingina
branding packagedesign graphicdesign Adaptation beverage design ILLUSTRATION japan soda oraingina
Orangina Custom Font
We developed the original font for Japan Orangina based on the original Orangina motifs. So that packaging, advertising and POP have the same look and feel.
branding packagedesign graphicdesign Adaptation beverage design ILLUSTRATION japan soda oraingina
branding packagedesign graphicdesign Adaptation beverage design ILLUSTRATION japan soda oraingina
The cardbox design enabling its use as POS.
branding packagedesign graphicdesign Adaptation beverage design ILLUSTRATION japan soda oraingina
Orangina/2012-19
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Yuko Takagi's profile

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Yuko Takagi's profile
Tokyo, Japan

Orangina/2012-19

//Design Direction, Design since 2012-2019 Orangina, the orange soda, was first produced in France in the 1930s and has been popular in Europe e Read More

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