Having previously worked with the founder of this documentary film company to create their logo and branding plus posters for previous films, I was asked if I would be interested in joining their small team, as Art Director, to help find, film and tell compelling stories.

Some of what I have worked on for Ferasha Films, beyond art direction and animation on the film "The Backyard Philly Project," was to update the company's website. I wanted to utilize more images and give the website the ability to highlight more features of the story we were telling while also maintaining it throughout the filming process. I also worked on and oversaw the design treatment of the marketing and advertising outreach for the launch of the film, which involved any and all graphics for social media (i.e. Twitter header images, and Facebook profile/header images), including the design treatment and marketing for the DVD and DVD Sleeve.

Additionally, I also lent my voice to our IndieGoGo campaign while further creating our fundraising merchandise (including t-shirts, temporary tattoos, etc.) that would be used both as Thank Yous to our on-line sponsors as well as to be purchased at festival booths.