Champions Unleashed
With over 60 hours of quality live sports, FOX Sports wanted to reach out to untapped sports fans. To drive in new viewers, we drove our games to them – literally.
For the fans and fans-to-be
Introducing an AR sports experience, in collaboration with Grab cars. We mounted sports icons (football, tennis & motorsports) on these cars to grab the public’s attention. When scanned, they unleashed the players they love in an immersive AR experience. As a bonus, we threw in a contest to win a TV to catch the games!
We came up with various directions to get the right approach for the campaign.
Finalest.Final.BulletApproved
Tapping into sports fans' social media through stages of Awareness, Reminder and Urgency.
Experience now!
Contest ended 31 July 2019.
Creative Direction - Md Shaidik
Art Direction - Janet Wong
AR Production - Blinkware Technology
Production House - Detouche
Account Lead - Sanjiv Karthigasu, Samantha Tay
Experiential Lead - Daniel Anthony
Producer - Noelle Goh
