Amorelado is one of the most well known artisanal ice cream shops in Lima, Peru. After a couple of years of successful business they decided to refresh their brand. They wanted to have a modern, clean, but colourful and attractive look that reflects their core values.
The new identity combines minimal graphic elements and basic shapes. A simple but elegant logotype and a decisive colour palettethat re ects the purity of the ingredients, and colourful prints that stand out in store.
