Hugh Munro's profile

Special K - Handbag Snacking

Hugh Munro
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Advertorial print opened the conversation around handbags and snacking.
Special K kellogg's Kellogg's Australia Kellogg's Special K tongue
Special K kellogg's Kellogg's Australia Kellogg's Special K tongue
Special K kellogg's Kellogg's Australia Kellogg's Special K tongue
Radio Partnership continued to spark conversation and launch the Special K Handbag Expose series of events.
Findings and participants from the Handbag Expose live activation became our print and advertorial content.
Special K kellogg's Kellogg's Australia Kellogg's Special K tongue
Special K kellogg's Kellogg's Australia Kellogg's Special K tongue
Special K kellogg's Kellogg's Australia Kellogg's Special K tongue
Special K kellogg's Kellogg's Australia Kellogg's Special K tongue
Working with Liquid Ideas, we generated PR coverage througout the mainstream print, TV and online media, as well as trade press.
The project even generated PR in the USA and Russia.
Special K kellogg's Kellogg's Australia Kellogg's Special K tongue
Special K kellogg's Kellogg's Australia Kellogg's Special K tongue
Special K kellogg's Kellogg's Australia Kellogg's Special K tongue
Special K kellogg's Kellogg's Australia Kellogg's Special K tongue
Special K kellogg's Kellogg's Australia Kellogg's Special K tongue
Special K Handbag Snacking - Campaign Ecosystem
Special K kellogg's Kellogg's Australia Kellogg's Special K tongue
Special K - Handbag Snacking
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Hugh Munro's profile

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Hugh Munro's profile
Sydney, Australia

Special K - Handbag Snacking

Kellogg's challenged us to launch a new range of Special K Snack Bars on an extremely limited media budget. Our target audience, Glamorous Obse Read More

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Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives