Harmoni Indonesia 2018 is an event initiated by POKJA Toleransi under Dewan Pertimbangan Presiden Republik Indonesia (WANTIMPRES). The event's goal is to bring people from the whole nation altogether to sing national numbers as one solid choir on Sunday, August 5, 2018. The event also provides creative platform for millennials to join its national digital singing competition. The 2018's edition of the event was held in celebrating the arrival of two big events in Indonesia: Asian Games and Indonesia Independence Day.
TARGET
Social media users all over Indonesia ranging from the age of 17 to 45.
RATIONALE
1. Well-behaved manner
Every writings shall come in almost-formal, yet friendly manner. It must be very easy to understand for all type of people in Indonesia.
Every writings shall come in almost-formal, yet friendly manner. It must be very easy to understand for all type of people in Indonesia.
2. Informative copies
The copywritings shall give clear information in the campaign, especially those with crucial dates included.
The copywritings shall give clear information in the campaign, especially those with crucial dates included.
EXECUTION
A set of campaign ideations are made under the supervision of Social Media Manager and Project Leader to compile mandatory informations before copywriter could work and supervise the design team to build the contents.
TEAM
Supervisor: Yuventius Nicky
Graphic Designer: Arif (XIDE.ID)
