Holini is Premier Google Partner agency based in Tallinn, Estonia that helps international companies drive continuous business growth through data-driven marketing. They are very ambitious and pay special attention to every detail.
Initially, Holini contacted me for a project consisting of a couple of illustrations & icons but have kept in touch ever since and have expanded the project into an ongoing & continuous creative expansion.
What we have created so far:
9 unique illustrations
27 fresh icons
Online Pitch Deck presentation
Live Pitch Deck presentation
The Goal
Portray Holini as the professional, trustworthy and yet friendly company they are to potential customers & investors by creating entirely custom designs based on their company values.
Sketches
We kicked off the design process with a few pen on paper sketches of the illustrations and icons and minimal moodboard exploration consisting of simplistic characters and custom textures.
Illustrations
Holini were happy with the presented direction and decided to move further to digitalising the images with having very changes they wanted me to apply in mind. We explored two different color options- one more vibrant and one more serious.
Final Deliverables
We ended up going for the second direction that consisted mainly of blues/greys and purples eluding trustworthiness and professionalism.
Icons
After completing perfecting the illustrations we moved on to digitalising the icons based on the previously approved sketches.
Pitch Deck
After completing the illustrations & icons, Holini reached to the conclusion that they would also need a matching template for their presentations to potential customers & investors.
The Process
I presented Holini with three different creative directions for the Pitch Deck each of which had distinctive characteristics that could perfectly work for their brand. They liked all of the examples and decided to create a unique combination of all of them.
The Problem
Holini had a lot of information to share and were looking for a sole presentation to include a large body copy of work to both their online and live audience. Live presentations with lots of text always turn out to be inefficient as the audience cannot concentrate both on listening to the speaker and reading the text. Legibility also is strongly compromised when cramming lots of text onto a projected screen.
The Solution
Persuade Holini to do two versions of the same presentation.
Detailed Deck meant to be sent via email to potential readers with lots of text. No transitions or animations needed.
Extremely simplified Deck meant to be presented online at conferences and events with the bare minimum of text, large typography, subtle transitions and animations.
Here is a preview of some of the detailed slides:
Thank you for your time!
