Banjo Music has created the music for commercials, cinema and television. Each piece of music is made exclusively for each project, which required flexible musical styles. Their corporate identity had to express this flexibility, but also have a firm visual language that ensures the recognition of the brand.
We played with a design synonymous with musical notation: a system that can be as simple as a single note, or as complex as a symphony with both harmony and disharmony. We devised a flexible system that creates a homogeneous visual language that is simultaneously able to accommodate and adapt itself to a great variety of very different applications. The grid, from which we derived the basic elements of the visual system, is based upon the construction of the the Roman Capitalis from 600 B.C., which was based on Etruscan and Greek letters and was reinterpretated by (for example) Albrecht Dürer in 1525, Greandjean de Fouchy in 1692, and Paul Renner with Futura in 1927.
We played with a design synonymous with musical notation: a system that can be as simple as a single note, or as complex as a symphony with both harmony and disharmony. We devised a flexible system that creates a homogeneous visual language that is simultaneously able to accommodate and adapt itself to a great variety of very different applications. The grid, from which we derived the basic elements of the visual system, is based upon the construction of the the Roman Capitalis from 600 B.C., which was based on Etruscan and Greek letters and was reinterpretated by (for example) Albrecht Dürer in 1525, Greandjean de Fouchy in 1692, and Paul Renner with Futura in 1927.
