French Open
It is the premier clay court tennis championship event in the world and the second of four annual Grand Slam tournaments - the only on a clay court.
The Idea
Focusing on the crude state of the court, the challenging terrain to overcome, the dust that doesn’t settle. The red hot heat of a Grand Slam, on a treacherous brick red surface.
Moodboard
Inspired by action movie posters with visual cues from French film noir. The hero in focus with subtle yet contextual supporting elements in the background.
Visual execution
Epic representation of in-action players, pushed to their limits.
Using contrasting, harsh, red dust elements that depicts the struggle whilst referencing the recognisable brick red dust in the air from action-packed clay court tennis.
Creative Direction - Md Shaidik
Art Direction - Janet Wong
Graphic Design - Daniel Ng
Copy - Jeremy Song
Account Lead - Sanjiv Karthigasu
