The Hotel Managment and Catering School was inaugurated in 2011.

Our graphic agency won the announcement to design a school advertising poster and threefold.

The creativity process began and with my colleague copywriter Stefano, had the idea to highlight through our skills, the three different qualification courses.

I thought to represent each course with three pictograms: The reception area has been associated with a bow tie, the food an wine course with the chef's face, the catering convention services with the tirebouchon.

The pictograms has been made by choosing accurately some typefaces putting them together in order to have this result.

Under the pictograms, as you can see, there's a headline and i assigned for each word a colour belonging to each pictogram, such as "From the professional education, we develop work".