Problem: Finda relevant way to advertise Scrabble's new smartphone app.
Insight: People are constantly looking for a wifi connection on the go but most conections are private and never free.
Solution: Give them a free wifi connection with a small price: put together its secret password with scrabble tiles.
-------------------- How >>>>>
1 - Find a Scrabble Wifi Sign.
2 - Check the tilles you got that time
3 - Put the letters in order using the tiles.
4 - Get Free Minutes of Internet wi-fi according to the points you get. For more download the Scrabble app on Itunes.
