Branding of hair color studio "Weirdo"
Creating the branding for the "Weirdo" hair color studio became an exhilarating artistic journey. With a focus on digital format, I sketched various hair-related motifs using different pen strokes in Illustrator. These ideas evolved organically, conveying creativity and individuality. After selecting a playful and successful graphic style, I enhanced them with vibrant colors. The result was a distinctive brand identity that reflects the essence of "Weirdo" — embracing uniqueness and pushing the boundaries of hair coloring.
Thank you for your attention!
Idea, design and concept by Barbara Isaeva
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