Ethnography
(from Greek ἔθνος ethnos "folk, people, nation" and γράφω grapho "I write") is a branch of anthropology and the systematic study of individual cultures. Ethnography explores cultural phenomena from the point of view of the subject of the study. Ethnography is also a type of social research that involves examining the behaviour of the participants in a given social situation and understanding the group members' own interpretation of such behaviour. 

民族誌(英語:Ethnography;希臘語:ἔθνος [ethnos,民族、人群] 加上 γράφειν [graphein,書寫])是一種寫作文本,它運用田野調查來提供對人類社會的描述研究。民族誌呈現一個整體論研究方法的成果,這套方法建立在一個概念上:一套體系的各種特質未必能被彼此個別地準確理解。這種寫作風格在形式上與歷史上,均與旅行家書寫與殖民地官員報告有所關聯。某些學術傳統,特別是建構論與相對論的理論典範,運用民族誌研究作為一個重要的研究方法。許多文化人類學家認為,民族誌是文化人類學的本質。

Source: wikipedia
Ethnography
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Ethnography

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