MTN MOMO Radio Campaign
Challenge:
We live in a world where digital money has over-ruled cash based transactions. This doesn't come as a surprise, as cash has its inconveniences. No one wants to queue to pay an electricity bill nor go through the hassle of finding an ATM.
Solution:
MTN Momo is a mobile financial service which enables users to send money using only their cellphones. We created a campaign that highlights the pain points of cash based transactions in a way that relates to South Africans.
Credits:
Musa Nhlapo, Sibusiso Simelane
