Client/Brand: Air Wick
The Brief
An initiative to design and craft a prominent POS for Air Wick, to promote their 2 new products. For ADFEST, Spikes Asia 2015 and LIA.
The Challenge
The air freshener aisle is often a sea of sameness. From packaging to product design, it’s hard to stand out.
The Solution
Imagine walking through the air freshener aisle and seeing a giant flower. Best of all, it’s scented! We created a giant 3D flower die cut that is evocative of the flowers that Air Wick gets its scents from. Its eye-catching and tactile design, as well as the Air Wick freshener in the middle that intermittently sprays out fragrance, it’s a gift for almost all senses!
Role: Art Director/Designer (building the actual 30 x 30 inch mockup.)
