Rebranding Privilege Club for the Annual Event
An opportunity to clean the slate with something that has stood for royalty and premium service. The Asian Paints Privilege Club brand language needed a upliftment. We believed that the logo has a recognition power and a strong association with its member for many years. Hence we only helped them build a suitably premium design language with the existing logo and also set a guideline to use in various medias. The colour palettes were generated to associate the luxury modern look of the brand and create the hierarchy for the three categories - Super Premium, Premium & Classic. We designed all elements of design Certificates, Event Graphics, Trophies, etc with a focus on offering a sophisticated yet modern, fresh but bold look for the brand
