Brief
Task:
To make foreign tourists visit Moscow telling onlythe truth about the city
· Persuade people to come to Moscowbeing honest about the city
Targetaudience:
· Male and female citizens of Asia,Europe and USA
· Age:
· Youngpeople 23 – 30 y.o.
· Elderaudience (55 + y.o.)
Format:
Poster (for in-store or outdoor placement) or print(for placement in print media or in editorial media for mobile devices)
Details:
· Do not give any promises that Moscow will not be able to fulfill
Donot give any false information to potential visitors
· Language: English
· Concept and visuals should beinternational (global) and require no adaptation (except for the copytranslation)
· Oryou should create a series (illustrated by at least two executions) that showshow the concept could be adopted in different countries / cultures (if that suits your idea better)
· Think how your layout could becomeinteractive both in off-line and within editorial media for mobile devices.Such ideas will be considered as your advantage.
To make foreign tourists visit Moscow telling onlythe truth about the city
· Persuade people to come to Moscowbeing honest about the city
Targetaudience:
· Male and female citizens of Asia,Europe and USA
· Age:
· Youngpeople 23 – 30 y.o.
· Elderaudience (55 + y.o.)
Format:
Poster (for in-store or outdoor placement) or print(for placement in print media or in editorial media for mobile devices)
Details:
· Do not give any promises that Moscow will not be able to fulfill
Donot give any false information to potential visitors
· Language: English
· Concept and visuals should beinternational (global) and require no adaptation (except for the copytranslation)
· Oryou should create a series (illustrated by at least two executions) that showshow the concept could be adopted in different countries / cultures (if that suits your idea better)
· Think how your layout could becomeinteractive both in off-line and within editorial media for mobile devices.Such ideas will be considered as your advantage.
Decision
