A Storybook Website
River's Edge is a company that focuses on bookkeeping for 401K's, so when designing the website, the challenge became: 1. Explaining what they do in simple terms, and 2. creating a visual style that adds energy to what could easily be a bland industry.
The approach we took was to create fun and vibrant illustrations that could create visual metaphors as well as engage the viewer. We even created a chapter-like menu to the left that allows you navigate the website page by page, from beginning to end.
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