For the third time, we had a huge pleasure to work with TAG Creative and bring out the beauty of the latest collection from Movado. New Bold is the refresh of the classic line of the exquisite Swiss brand. Our super talented team created several full CG animations with shots of watch dials and bracelets with particular focus on the feeling of the airiness of the neoclassical models. The animations are part of the TV campaign presented in the USA.
Agency: TAG Creative
Creative Services Supervisor: Holly Lemanowicz
Creative Producer: Maureen O’Boyle
Art Director: Darina Stekol
Shoot Producer: Christine Perasso
Production: Ars Thanea
ECD: Peter Jaworowski
Head of Production: Marta Król
Production Manager: Dawid Berczyński
Studio Supervisor: Mikołaj Valencia
3D Lead Artist: Paweł Filip
Modeling & Textures: Radosław Brzozowski, Paweł Filip, Sebastian Marek
Shading/Lighting: Michał Serafin, Mateusz Bargiel, Sebastian Marek
Animation: Piotr Wołoszyński
Compositing: Mateusz Bargiel
